Tuesday, 23 September 2014
Conventions and form of pop genre
Conventions of pop genre
The conventions of the music genre pop is
that the artists in the video are normally wearing up to date, fashionable and
stylish clothing. When they are portrayed on magazine and other forms of media
content there are often bright, bold colours and have a positive vibe
to them. The artists of this genre have to always be happy and enjoying life.
The main target audience of this genre is teens so they try to
associate themselves with them. The lyrics of the most of pop songs
are about love and/or relationships and the songs are normally 3 to
5 minutes long and have a constant beat.
Form of music video and the conventions of it
The most used camera shots for a music video are
long shots, close ups and mid shots. These are so you can see the face and
emotion of the artist and if you use long shots this is so you can see the
setting of the video and so the artist can move around. The camera movements
consist of tilts, tracking, pans and crane shots. There is a lot of
things that you can say and put in the scene of a music video and depending on
what the genre of the video is. The editing of a music video changes according
to the genre because you would normally edit to the beat. The cut used is a
jump cut so you can quickly go to the next scene. Transitions are also used in
music videos such as fade and dissolve.
Monday, 15 September 2014
What makes a good product audience and personal feedback
What makes a good music video?
·
Scenes relating to the song
·
Things that you will remember so you don’t forget
the video
·
The mise-en-scene matches what the genre of the
song is for example if it was Rihanna’s song it would be sexy because that is
what she sings about
·
If the video has a good narrative so you know
what is going on and it tells you a little story
·
The editing matches the beat of the song so if
the lyrics are 3 seconds then the cut has to be about every 3 seconds
Conventions of a music video
·
They will be music in the music video
·
They might be a performance element to the video
·
They is eye contact with the camera to give a
direct mode of address
·
The lip syncing is good and matches the lyrics
·
It could be narrative or abstract
Personal feedback to music videos I watched
Iggy azalea - Black widow: I think this
is a good music video because of the narrative it has a really good storyline
to it what involves action and has sex appeal this is what attracts people to
watch it. The props used in the video go well with the lyrics. The tune of the
song is good because it is catchy and the audience will want to sing it.
Slash – By the sword: It started off
with an open desert. The narrative was easy to follow and the mise-en-scene
went well with the song. The post production seems quite rushed but the editing
to the beat is done very well. Also the camera work as good.
Juke Demont - I got you: The mise-en-scene
goes well with the song. The location is well placed and the use of a P.O.V
shot is well done but this means that you can’t see the singer. There is fast
paced editing but this is to keep with the beat of the song.
Friday, 12 September 2014
The Brief
1. A
promotion package for the release of an album, to include a music promo video,
together with two of the following three options:
•a
website homepage for the band;
•a
cover for its release as part of a digipak (CD/DVD package);
•a
magazine advertisement for the digipak (CD/DVD package).
Wednesday, 25 June 2014
Evaluation
Evaluation:
Location: The good thing about our location is how realistic and similar it looks to the real and original video. We thought that using the college theatre would be useful as it has a projector that we could put the image on to make it more similar to the video. We also had access to the spot lights and different coloured lights to create the last sequence. It also gave us enough space to fit all the props and cast in to create the shots we needed to do. The negative aspect of our location is that the theatre is in high demand due to it being end of term and there being lots of productions therefore the theatre is needed for them. It was difficult to find a time during the college week when we would all be available as well as the theatre and Andy the head of theatre production to help us with the lighting. Props:
The use of the instruments created realism and made out video look stronger. Even though these props were hard to get a hold of, we improvised with these props to create different effects throughout our film. For example we used the microphone for the female singer and for the main singer, both at different times within the video. To create the video we used similar costumes to the original video to create continuity. Again the negative aspect of some of the props we used was high demand. The music department was in the middle of final recordings for their coursework so all microphones and most the guitars were in use. Another negative aspect of the props were that we could not gain access to some such as a drum kit in the longshot scenes to show similarity in the reconstruction.
Filming: Filming was really fun to do and it brought the full group came together. Although at some points it was hard to decide shot types and Mie-en-scene, the filming process was interesting and really enjoyable to do. It gave the group an idea that it won’t be this easy when it comes to create our own music video but it inspired us to create the best product that we can. Another good thing about physically filming a music video is we all learnt something new about filming, whether it’s how to use the video camera, how to frame a shot or realising the sound distance. A negative aspects of filming was it was difficult to find a time that would suit everyone for filming due to some people living far away from college and not being able to stay after to film or having prior engagements and exams to filter in to the shooting schedule. Another negative aspect of filming was trying to communicate with the group and Andy the theatre manager to get the correct framing, lighting and sound due to lack of light in the theatre and the actual size of it.
Editing: A good thing about editing is the relief of having created something that looks like the original video and to have done it to a decent standard. We found the editing process quite easy to do and found it quite enjoyable to use. A thing we have learnt about editing is to concentrate on the length of the shot for editing, for example having 2-3 seconds either side of how long we want the video to be. This would make it easier to edit when it comes to our A2 music video. A negative aspect of editing the music video was that we signed in to one person’s account on a mac and we soon realised that we had to go to that exact mac on that person’s account to do all of the editing therefore we had to wait until that one person and that particular mac was free for us to all have a chance at editing our reconstruction.
Location: The good thing about our location is how realistic and similar it looks to the real and original video. We thought that using the college theatre would be useful as it has a projector that we could put the image on to make it more similar to the video. We also had access to the spot lights and different coloured lights to create the last sequence. It also gave us enough space to fit all the props and cast in to create the shots we needed to do. The negative aspect of our location is that the theatre is in high demand due to it being end of term and there being lots of productions therefore the theatre is needed for them. It was difficult to find a time during the college week when we would all be available as well as the theatre and Andy the head of theatre production to help us with the lighting. Props:
The use of the instruments created realism and made out video look stronger. Even though these props were hard to get a hold of, we improvised with these props to create different effects throughout our film. For example we used the microphone for the female singer and for the main singer, both at different times within the video. To create the video we used similar costumes to the original video to create continuity. Again the negative aspect of some of the props we used was high demand. The music department was in the middle of final recordings for their coursework so all microphones and most the guitars were in use. Another negative aspect of the props were that we could not gain access to some such as a drum kit in the longshot scenes to show similarity in the reconstruction.
Filming: Filming was really fun to do and it brought the full group came together. Although at some points it was hard to decide shot types and Mie-en-scene, the filming process was interesting and really enjoyable to do. It gave the group an idea that it won’t be this easy when it comes to create our own music video but it inspired us to create the best product that we can. Another good thing about physically filming a music video is we all learnt something new about filming, whether it’s how to use the video camera, how to frame a shot or realising the sound distance. A negative aspects of filming was it was difficult to find a time that would suit everyone for filming due to some people living far away from college and not being able to stay after to film or having prior engagements and exams to filter in to the shooting schedule. Another negative aspect of filming was trying to communicate with the group and Andy the theatre manager to get the correct framing, lighting and sound due to lack of light in the theatre and the actual size of it.
Editing: A good thing about editing is the relief of having created something that looks like the original video and to have done it to a decent standard. We found the editing process quite easy to do and found it quite enjoyable to use. A thing we have learnt about editing is to concentrate on the length of the shot for editing, for example having 2-3 seconds either side of how long we want the video to be. This would make it easier to edit when it comes to our A2 music video. A negative aspect of editing the music video was that we signed in to one person’s account on a mac and we soon realised that we had to go to that exact mac on that person’s account to do all of the editing therefore we had to wait until that one person and that particular mac was free for us to all have a chance at editing our reconstruction.
Monday, 23 June 2014
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