Conventions and form of pop genre

Conventions of pop genre

The conventions of the music genre pop is that the artists in the video are normally wearing up to date, fashionable and stylish clothing. When they are portrayed on magazine and other forms of media content there are often bright, bold colours and have a positive vibe to them. The artists of this genre have to always be happy and enjoying life. The main target audience of this genre is teens so they try to associate themselves with them. The lyrics of the most of pop songs are about love and/or relationships and the songs are normally 3 to 5 minutes long and have a constant beat.

Form of music video and the conventions of it

The most used camera shots for a music video are long shots, close ups and mid shots. These are so you can see the face and emotion of the artist and if you use long shots this is so you can see the setting of the video and so the artist can move around. The camera movements consist of tilts, tracking, pans and crane shots.  There is a lot of things that you can say and put in the scene of a music video and depending on what the genre of the video is. The editing of a music video changes according to the genre because you would normally edit to the beat. The cut used is a jump cut so you can quickly go to the next scene. Transitions are also used in music videos such as fade and dissolve.