Pop questionnaire

https://www.surveymonkey.com/s/LTDTJRG

Conventions and form of pop genre

Conventions of pop genre

The conventions of the music genre pop is that the artists in the video are normally wearing up to date, fashionable and stylish clothing. When they are portrayed on magazine and other forms of media content there are often bright, bold colours and have a positive vibe to them. The artists of this genre have to always be happy and enjoying life. The main target audience of this genre is teens so they try to associate themselves with them. The lyrics of the most of pop songs are about love and/or relationships and the songs are normally 3 to 5 minutes long and have a constant beat.

Form of music video and the conventions of it

The most used camera shots for a music video are long shots, close ups and mid shots. These are so you can see the face and emotion of the artist and if you use long shots this is so you can see the setting of the video and so the artist can move around. The camera movements consist of tilts, tracking, pans and crane shots.  There is a lot of things that you can say and put in the scene of a music video and depending on what the genre of the video is. The editing of a music video changes according to the genre because you would normally edit to the beat. The cut used is a jump cut so you can quickly go to the next scene. Transitions are also used in music videos such as fade and dissolve.

What makes a good product audience and personal feedback

What makes a good music video?

·         Scenes relating to the song

·         Things that you will remember so you don’t forget the video

·         The mise-en-scene matches what the genre of the song is for example if it was Rihanna’s song it would be sexy because that is what she sings about

·         If the video has a good narrative so you know what is going on and it tells you a little story

·         The editing matches the beat of the song so if the lyrics are 3 seconds then the cut has to be about every 3 seconds

Conventions of a music video

·         They will be music in the music video

·         They might be a performance element to the video

·         They is eye contact with the camera to give a direct mode of address

·         The lip syncing is good and matches the lyrics

·         It could be narrative or abstract

Personal feedback to music videos I watched

Iggy azalea - Black widow: I think this is a good music video because of the narrative it has a really good storyline to it what involves action and has sex appeal this is what attracts people to watch it. The props used in the video go well with the lyrics. The tune of the song is good because it is catchy and the audience will want to sing it. 

Slash – By the sword: It started off with an open desert. The narrative was easy to follow and the mise-en-scene went well with the song. The post production seems quite rushed but the editing to the beat is done very well. Also the camera work as good.

Juke Demont - I got you: The mise-en-scene goes well with the song. The location is well placed and the use of a P.O.V shot is well done but this means that you can’t see the singer. There is fast paced editing but this is to keep with the beat of the song. 

The Brief

1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

•a website homepage for the band;

•a cover for its release as part of a digipak (CD/DVD package);

•a magazine advertisement for the digipak (CD/DVD package).